Why You Need To Use Google My Business To Attract More Customers

How often do you search for something on Google? Every second, there are approximately 63, 000 Google searches made and 5.6 billion searches a day. Google is one of worlds the most popular websites on the internet and holds approximately 92% of the search engine market share.

With all these countless Google searches made in a day, you’ll definitely want to capitalize on these searches and ensure your business is found on Google’s search results.

You’ll need to create a Google Business Profile/Google My Business in order to increase your business’ visibility across Google (i.e. Google Maps, Google search results, Google Shopping, etc.) Your profile will allow you to display your business’ contact information, business hours, services, and updates onto Google. Take a look below to see what it would look like when your business shows up on Google maps.

Help Customers Find You

In this image, you can easily see our business’ contact information, address, and hours. The displayed information makes it easy for your customers to find you and enhance your website’s traffic or business’ foot traffic.

You’ll also be able to add business updates to your profile, which will simultaneously strengthen your business’ Search Engine Optimization. Other kinds of posts you can make on your Google My Business Page include:

1. Photos
2. Reviews
3. Offers
4. Events
5. FAQ

Google Reviews Build Trust

Reviews are essential to attracting customers and building trust. Reviews are a source of social currency for your business. Have you ever looked for a restaurant on Google and chose where to eat based on its reviews?

People who are looking for the services you offer will be doing the same. In order to stand out from competition, reviews are key to attracting new customers. Many reviews are objective and provide their authentic experiences with a business.

We know that it can be really scary and intimidating to have people review your business on a public platform, especially when you can’t pick and choose what is posted on the site. However, there is a silver lining to this, Google found that a mix of positive and negative reviews are more trustworthy to users.

How Does Google Determine Your Ranking?

According to Google, local search results are based on relevance, distance, and prominence. In order to rank higher in local Google searches, you’ll need to consider these factors in order to rank higher in local results.

Relevance

When it comes to relevance, this refers to how a business’ profile aligns with what a user is searching for on Google. Adding complete and detailed business information will also help Google index your business effectively and match your profile to relevant searches.

Distance

Search results for users are determined based on the distance between the user and the business. It is also determined based on what Google knows about the users’ geographical location or if a specific location term is used.

Prominence

Prominence is based on both offline and in-person factors. If a place is well-known offline like popular stores, landmarks, or attractions, they are more likely to rank higher on Google results. On the other hand, prominence is based on the information that Google can get from your business’ search engine optimization.

Contact UV Designs Today!

Are you looking to improve your business’ Search Engine Optimization? Do you want to rank higher on Google? At UV Designs, we specialize in web design, SEO, and we’re also Google Partners!

UV Designs delivers a world-class experience for you and your clients. Contact us today at 647.478.4938 and stay tuned for our next blog!