Creating SMART Goals for Social Media Marketing

As a business owner, having a social media presence is no longer optional, it is crucial to focus on the social media strategy aspect of your business’ overall marketing strategy. Taking advantage of social media platforms to help your business thrive can build your relationship with your current clients and expand your reach to bring in new clients.

According to the Digital 2022 April Global Statshot report, there are approximately 4.65 billion active social media users around the world, this is a 7.5% increase of the amount of people using social media compared to 2021. This goes to say, with so many people actively using social media, companies all over the world are putting their focus on marketing themselves through social media and so should you.

Of course, if you’re wondering how to market yourself using social media, we can help you develop social media marketing campaigns that generate results to promote your business. Before we do that, the most important facet of social media marketing is establishing your goals and objectives, that’s where creating SMART goals are effective for your social media goals.

What are social media goals?

Social media goals are achievements you would like to accomplish with your social media accounts. These goals usually align with your business objectives and can be anything from growing your follower base to simply building your social media presence or even bringing traffic to your website.

Why are social media goals so important?

We all want to be successful, but the first step to success is creating goals for yourself. Having social media goals can help you stay accountable, manage your budget, show your return on investment, and align your business objectives and organization with your social media content.

Why do goals need to be SMART?

Aiming for business success begins with deciding on your SMART goals, that means your goals should be Specific, Measurable, Attainable, Relevant, and Time-bound.

Specific

Your goal should be simple and clearly defined. Start off by thinking of a general goal (i.e. gaining followers) and then turning that goal more specific (i.e.  more followers on your Instagram account.)

Measurable

To determine if you are achieving your goal, you will need metrics to measure how successful your efforts are. To illustrate, your goal could be gaining 100 followers on Instagram.

Attainable

There’s nothing wrong with aiming high, but it’s also important to be realistic. If you just activated your Instagram account and aim for a million followers right away, be prepared to be disappointed. It’s better to look at your accounts’ previous performance to determine if your goal is attainable.

Relevant

How is your goal relevant to your overall business plan? Your goal should align with your business’ objectives. If you are aiming to create brand awareness, gaining Instagram followers can help your business reach your current clientele and expand your reach to new audiences.

Time-bound

Without due dates and deadlines, it would be easier to put off your goal. Having a time-bound goal to gain 100 followers on Instagram by the end of the month can help you determine your business is on track with your goals.

Having SMART goals for your social media marketing will allow you to figure out exactly what you want your social media accounts to do for you and your business. Having goals can also help you see of your current efforts are working or if you need to make iterations to your strategy. So, take some time to think about what you want for your business’ social media account using SMART goals.

Call UV Designs

We know how difficult it can be to manage your business and its’ social media presence simultaneously. At UV Designs, we’re experts at creating social media marketing campaigns to help you and your business achieve your goals.

If you’re not sure where to begin with your social media marketing, we’re here to help you! We specialize in content creation, social strategy, sponsored ads, and data & analytics. Tell us what your SMART goals are and let’s work together to achieve them. Give us a call today at 647.478.4938 and stay tuned for our next blog for more helpful social media advice.