9 Signs That You Need to Adjust Your Digital Marketing Strategy

Are you struggling to get results from your marketing campaigns? If so, then it’s time to consider what you’re doing wrong and establish ways to improve to get a higher return on investment.

The Internet is ever changing! In marketing, it’s crucial that you keep up-to-date with new practices to ensure that your digital campaign is a success! We know it can be challenging to determine where to start and what to adjust, so we made a checklist of signs to look out for to indicate that your strategy needs an overhaul!

Not Maximizing on Your ROI

The goal of any marketing campaign is to see tangible results and receive the best return on investment (ROI). To do this, you have to determine your cost per acquisition (CPA), which indicates the price it costs for you to obtain a new customer.

When investigating the success of your marketing campaigns, you’ll notice that some channels are more successful than others. Growing your customer base for the lowest cost is the ultimate goal and the best way to achieve success.

The only way to establish your real ROI is to compare your results across different media channels and campaigns and examine which ones provide you with the best results. If you feel you aren’t receiving the best ROI and capitalizing on your investment, then consider redoing your campaign.

Social Campaigns Aren’t Benefiting Your Business the Way they should

A common mistake most businesses make when they market their brand on social media is to take a “post and pray” approach. Several businesses hope that just by posting the content, it will generate the right engagement and reach their audience.

Marketing your brand on social media means that you have to be posting meaningful content that resonates with your audience based on existing data. Take a look at your likes, comments, shares and clicks. These are all indicators of follower engagement.

If you’re posting content without receiving the response you hoped, then it’s crucial that you adjust your social campaign. If your business has a hectic schedule with little time to invest on social media, then consider hiring an agency to post on your behalf. Investing in your social media will allow you to make more money and receive a higher ROI.

Traffic Without Conversions

Although it’s beneficial to be attracting several visitors to your website, you have to analyze whether or not they’re converting into paying clients or customers. To make sure you’re not just paying for website visits, you can use Google Analytics to track conversions and adjust your campaigns to attain your goal.

You can also invest in search engine optimization (SEO) services to encourage more organic traffic to your website. This will be helpful, however it isn’t enough. Make sure your customers are interested in your offers, subscribe to your newsletters and purchase your products. Emphasize a call to action so you can convert your audience!

Little or No Traffic

If your marketing efforts aren’t driving traffic to your website or social media, then it’s time to overhaul your campaign. Understand that each platform has its own unique algorithm that curates the content being shown to online users.

Ask yourself whether or not your primary marketing channels are driving the traffic you need because if they’re not, then you need to adjust your marketing campaign. Use a calculated marketing strategy that will assist you in taking advantage of these complex algorithms and drive more traffic to your business using suitable platforms.

Low Returns on Paid Ads

Pay per click (PPC) ads provides an effective way to generate more leads fast. However, if you go about this the wrong way, it will likely be considered an expense to your business.

When you notice poor results from your PPC ads, it’s likely because the cost-per-click (CPC) is too high, your targeting is off and users aren’t converting. Effective paid campaigns start with ensuring that you’re targeting the right audience with the right content.

Using Google Ads, Facebook Ads and Instagram Ads, you have to ensure that your campaign is extremely focused and that you’re displaying content relevant to them. To make the most out of your money, you should test ad groups, ad copy, keywords, targeting and more to see what gets you the lowest CPC and maximum ROI.

Last Minute Campaigns

It’s usually isn’t the best idea to put together a marketing campaign using a last-minute approach. Effective campaigns take lots of time and effort. Campaigns require businesses to analyze existing data, segment their audience, and complete A/B testing and more, just to ensure that it’s a success.

For this reason, you should make sure to complete any digital marketing campaign in advance. Take the extra steps to conduct keyword research, set your ad targeting, and hire copywriters and more. Without these actions, you are putting the goals of your campaign at risk. Make a detailed action plan from the start!

Website Buried in the Search Results

To find brands, goods and services, people use search engines like Google on a daily basis. If your audience uses Google to search for you, then you should make sure that your website is ranking highly in the search results.

When your website ranks low, then your business is missing out on several potential customers. Your competition is often investing in their SEO and optimizing their website regularly, publishing quality content, targeting the right keywords and integrating valuable backlinks. Don’t leave your website success up to chance! You have to take these same steps and more to exceed the success of your competitors.

Unaware of How to Analyze Campaign Performance

It isn’t feasible to run a campaign based on a vague idea of how many leads or customers you’re generating. This approach means that you won’t have the information you need to determine your cost per acquisition or the revenue you’re generating. 

Make sure you have analytics set up to track key performance indicators (KPIs) for each campaign. Measure success using these KPIs:

• SEO: page views, bounce rate, conversions
• Social Media: likes, comments, shares, clicks
• Ads: clicks, CPC, click-through rate

These KPIs will allow you to better assess whether your campaigns are truly yielding the results you hope for and whether or not your investment is being put to good use.

Don’t Have Cohesive, Multichannel Marketing Strategy

Don’t rely on a single marketing channel. It’s never good to place all your eggs in one basket. Doing this will put you in a bad position if the one marketing channel dries up. This way, you put yourself at risk for losing leads and customers.

Also, a disjointed marketing strategy means that you wont know how each campaign fits into the bigger picture, which will create gaps in your overall marketing campaign.

A cohesive, multichannel strategy allows you to reach out to several clients across different touch points. When a brand is communicated effectively across every channel, this gives your business more opportunity to attract extra customers.

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An effective digital marketing strategy is essential to the growth and success of any business. Make sure your investment pays off! Stay tuned for more tips on our next blog!